For hundreds of years the Guarani people have used the leaves of Stevia rebaudiana, a plant that’s native to South America, to sweeten their herbal teas. They call it a magic leaf. We use one of its best tasting and sweetest extracts – steviol glycosides – to bring you zero calorie deliciousness, without the bitterness that can come from some Stevia extracts.
Pure Via^® Stevia, incredible sweetness, guaranteed.

Erythritol is a sugar alcohol that’s about 70% as sweet as sugar and yet, has almost no calories and no impact on blood-sugar levels.* It’s found in pears, grapes, melons, and other fruits. Ours comes from non-GMO corn. We ferment it, and extract erythritol from the corn sugar, to give you great tasting crystals with added crunch.
Pure Via^® Erythritol, nature’s way of adding crunch.

*Consumption of foods/drinks containing Erythritol instead of sugar induces a lower blood glucose rise after their consumption compared to sugar-containing foods/drinks.

Plants like plums, pumpkin, and strawberries contain the sugar alcohol, xylitol. It’s even produced by the human body when we break down food. Pure Via^® Xylitol comes from birch trees and other plants which we carefully craft to give you a sweet sugar-like taste and texture with just 40% of the calories. Xylitol is teeth friendly too, helping to prevent decay.
Pure Via^® Xylitol, a scrumptiously sweet taste.

The juiciest red apples are harvested and dried to give our Demerara Sugar Alternative its rich brown colour.

Also known as black treacle, this sweet, dark syrup is a by-product of the sugar-making process. We use a small amount of certified organic molasses to give our Pure Via^® Brown sugar alternative its sticky texture, rich aroma, and sweet taste of caramel.

Acacia gum comes from the sap of the Acacia tree. Ours comes from Senegal and is used to bring texture to baked goods – both ours and yours. Acacia gum is rich in fibre and a popular ingredient in the food industry, and because it doesn’t contain calories and is gluten free it’s perfect for low-calorie, keto, and vegan diets.

Monk fruit is a small green fruit that has been grown for centuries in the mountains of southern China and is prized for its naturally sweet taste. Its distinctive sweetness comes from naturally occurring compounds called mogrosides, which are responsible for the fruit’s intense sweet flavour. Pure Via^® Monk Fruit delivers delicious sweetness inspired by nature.

Chicory root has been used in foods for generations and is valued for its naturally occurring goodness. Grown from the chicory plant and carefully harvested from its roots, it provides a versatile ingredient that helps create products with great taste and a satisfying texture. Our chicory root ingredient is carefully selected to deliver delicious enjoyment alongside the benefits of a natural source of fibre

Derived from the husks of the Plantago ovata seed, psyllium has been used for generations and is valued for its naturally occurring fibre content. The seeds are carefully harvested and the husks selected for their quality, creating a versatile ingredient that can be easily enjoyed as part of a balanced lifestyle. Pure Via^® Psyllium Husk, simple ingredients inspired by nature.